Nollywood Life: Rich Industry, Poor Actors and Actresses
The
luxury is complete. Fast cars, big houses, fat bank accounts and pretty
girls…at least in the movies. But the real lives of many Nollywood
actors and actresses do not reflect what they portray on screen. The
Nation's Seun Akioye examines the real lives of the movie stars.
Whoever
has seen Kayode Odumosu, known widely by his stage name Pa Kasumu in
any of his numerous films, would believe the veteran actor epitomises
the perfect life. Sometimes, he was the rich and
influential father and at another time, he rose from grass to grace. But
most of the time, he was the voice of reason, intelligent, a
disciplinarian and an honest fellow. Many envied him and thought that Pa
Kasumu, now 60 years old, must be very rich.
That was Pa Kasumu,
the veteran actor in Nigeria’s make-believe world called Nollywood. To
know Kayode Odumosu, you will have to alight from your day dream of cozy
world of wealth and glamour, the mansion in Lekki, fine clothes and
easy life. You will have to descend into the often dangerous and
perilous streets of Mushin, a ‘ghetto’ in Lagos where even the average
Nigerian may not contemplate as a place of permanent abode.
Alayaki
Street is one of the hundreds of streets in Mushin. The street begins
from the junction where Odulami Street crosses into it. There are about
70 houses on the street, nearly all of them built in the ‘face-me-I
face-you’ fashion which has become the preferred choice for Lagos
poorest. Around 4 pm on Christmas day, several parties were underway on
Alayaki. Loud fuji music blared from loud speakers deliberately directed
at the road and passersby.
The inhabitants of this street as
well as all the adjoining ones are tough-looking young men and women. As
they danced in the streets to the music from the parties, they cursed
each other using some of the slangs taken from the songs being relayed.
The old were not spared; some of them engaged the young people in a game
of wit and argument. This combined with the cacophony of sounds coming
from several generators placed strategically at the back of the rooms,
which complete a picture of chaos.
The house numbered nine is a
non-descript storey building. But judging from the dilapidated state of
the other houses, number nine fares better and it looks cleaner. There
are 12 rooms downstairs and four others are joined to the main house at
the back. There are 10 rooms upstairs; this is because the first two
rooms serve as kitchen. At the back is a one-bedroom apartment. Though
it has its kitchen, the occupants of the room share the toilet and
bathroom with other tenants. In this house, tenant number 10 is Kayode
Odumosu, also known as Pa Kasumu.
In October, Pa Kasumu was in
the news. His family raised an alarm about his failing state of health
and their inability to fund his medical bills. The family said he needed
N12million to undergo medical treatment abroad. Failure to raise this
money would endanger the life of the veteran actor.
Many
Nigerians who heard this were shocked. But the greatest shock was when
the media focused on the house where the old man lives. Many do not
understand how such a man who had lived all his life on the screen,
bringing joy to many homes would be in such terrible state. For them,
N12million is a small deal for Pa Kasumu, but for Kayode Odumosu, it is a
life-threatening sum.
No Christmas for Pa Kasumu
The
reporter climbed the staircase two at a time and at the top came face to
face with a budding youth. On enquiry, he directed the visitor to the
last room by the left.
“That is Pa Kasumu’s room,” he said.
For
those who never lived in such apartments, it may be difficult to
appreciate the conditions under which this veteran actor lives. The
living room was crowded, a result of trying to fit in too many furniture
in a small space. At the north was a 14-inch television set, which
stood on a shelf, also housing an old VCR video player and radio– which
from all indications are not working.
There were four seats in
the room and on the longest, a child slept peacefully oblivious to the
chaos and noise of the environment. A small centre table completed the
modest furnishing. On the table was a black nylon containing bread-the
Agege variant- while at the back of one of the seats was the dining
table moved closely to the wall such that it could only accommodate one
chair. The dining table also played host to several books as well as the
microwave.
On the wall were several self portraits of Pa Kasumu.
There was one with his wife and another with Chief Lateef Jakande, the
revolutionary second republic governor of Lagos State. Another picture
revealed Odumosu is a member of the Police Community Relations Committee
(PCRC).
“Pa
Kasumu is at the backroom, you can wait for him if you are not in a
hurry,” his daughter, who received the reporter, said. Twenty minutes
later the actor arrived; he seemed to have difficulties walking and he
could not keep his eyes straight for long.
“You want to see me?
Please wait for me, I will have to take my bath,” he said. The bath took
a whopping 25 minutes and when he arrived, he had a white kaftan on and
blue slippers. His hair and beard had been finely combed and he smelled
nice. He took his seat on one of the single seat chairs, wiped the
water which was forming on his brows with his left hand and apologised
for taking so long in the shower.
Since his illness was
disclosed, Pa Kasumu has received many visitors in this humble abode,
but on this Christmas day, the old man was alone– save for a couple of
young fans who came to see him in the morning. He spent his Christmas in
bed, no feasting, no killing of chicken or any of those festivities.
For the Odumosus, Christmas was just any other day.
Rich industry, poor practitioners
Honest
Nollywood actors would admit that the Nigerian film industry preceded
the 1992 release of Living in Bondage by NEK video link owned by Kenneth
Nnebue. In the 1960s, 70s and 80s, filmmakers, such as Hubert Ogunde
and Ola Balogun were involved in film production. But Living in Bondage
set the stage for the blockbuster that is Nollywood. Since then, movie
producers have not looked back, churning out about 2,000 movies a year.
In
2008, the United Nations Educational, Scientific and Cultural
Organisation (UNESCO) declared Nigeria’s Nollywood the second biggest
film industry in the world after India’s Bollywood. The industry took
Africa by storm and also soon dominated the world. The Ghanaians, seeing
the enormous opportunities in Nollywood, joined the bandwagon. Today,
Nollywood is reputed to be worth between $200 and $500 million. True,
over 21 years, Nollywood had turned out several millionaires and had
changed the lives of many. But these are mainly the directors and
distributors as many of those who act have remained poor and frustrated.
The bulk of these could be seen in the Yoruba section of Nollywood.
Femi
Brainard, Bayo Bankole, better known as Alinco, and Wale Adebayo,
better known as Sango, are three larger-than-life Nollywood actors. If
the creative works to their credit are anything to go by, they should be
‘swimming in money’. But the reverse is the case as they are barely
managing to live well. They are neighbours in Mende, Maryland, Lagos
where they live in rented apartments. A source said their homes are not
one of those modern edifices often associated with their Maryland
neighbourhood, but old apartments in serious need of face-lifts.
But
they are the lucky ones. Many of their colleagues cannot even afford to
live in highbrow areas such as Maryland. They live in Lagos suburbs
such as Alagbado, Ikorodu and Agege. The likes of Babatunde Omidina,
better known as Baba Suwe, have houses of their own but in Lagos
suburbs. Their houses in Ikorodu do not measure up to their inputs in
the industry. They have been in the industry for many decades with
little to show for it.
The lowly lives of these Nollywood
practitioners are hardly known until they are plagued with one ailment
or the other and have to cry out for financial help. That was the case
of Ngozi Nwosu, who dazzled in the popular television soap opera, Fuji
House of Commotion. For many years, she entertained Nigerians on the
popular show. Then early this year, news of her ailment filtered in the
media as she begged Nigerians to save her life after she was diagnosed
with kidney problems. Kind-hearted Nigerians raised the N6million needed
for the life-saving operation in a United Kingdom hospital.
She
said of her colleagues: “I don’t have friends in the industry. When you
are rich, they are your friends, but when you are not, they leave you.
Most of them are a flash in the pan; so, I can’t keep them.”
She
survived the ailment and is now back on the beat. But not so lucky was
prolific actor Enebeli Elebuwa, who died in December 2012 in an Indian
hospital after he underwent treatment for stroke. For many months, the
actor battled for his life but was always hampered by funds. One of the
most sobering moments of his ordeal was when he was shown on a hospital
bed appealing for funds from kind-hearted Nigerians. It was difficult
for many to reconcile this Elebuwa to the one they saw on television
with fast cars, big houses, fat bank accounts, pretty girls and abundant
Moet champagne.
The case of ace Yoruba actor Dento was
heart-wrenching. After many months of being bedridden, he cried out to
Nigerians for a paltry N250, 000. Many Nigerians responded with
disbelief initially but rallied round him, but few months into his
treatment, he lost the battle.
‘Why we remain poor’
Many
of the actors, especially those belonging to the Yoruba genre, readily
admit that not all that glitters is gold. Kareem Adepoju, known as Baba
Wande, said his only regret is the poor remuneration which usually
followed the hard work actors put into their work.
“My only
regret is the way we are being treated by the marketers. We do a lot to
prepare a story. We look for money to shoot the film and go through all
sorts of sufferings at the various locations to shoot a movie and at the
end of it all, getting to the market, you will not be paid; that is my
only regret. Every now and then, I just sit back to think on what can be
done because we just toil and we don’t reap the fruit of our toiling.
It is really sad.”
Many observers agree with Baba Wande over the
treatment usually meted out to actors, and because the reward for their
hard work is meager, many of them live in abject poverty, a sharp
contrast to the roles they portray in the movies. The Nation learnt that
the average fee of Yoruba actors and actresses ranges between N150,000
and N250,000. And that is for those on the A-list.
According to
findings, apart from stars such as Adebayo Salami, Funke Akindele, Bukky
Wright and Odunlade Adekola, most other practitioners earn only peanuts
per movie. This has made it extremely difficult for them to live a
reflection of the lives they live on stage in real life.
Baba
Wande said: “Most of the times, once the ‘area boys’ (street urchins)
sight you, they will rush at you telling you that they want to ‘eat’ out
of the money you have made. They always think that the way we act in
movies is the way things are in real life with us, which is not so at
all.”
The lucky few
Mention Nollywood actors such as
Omotola Jalade-Ekeinde, Genevieve Nnaji, Mercy Johnson, Richard
Mofe-Damijo, who is now a commissioner in Delta State, Jim Iyke, Desmond
Elliot, Kate Henshaw, Rita Dominic, Ini Edo and a few others and not a
few in and out of the industry will agree that these guys are members of
the elite club of Nollywood. Jalade-Ekeinde was recently listed by Time
as one of the most influential people in the world. Nnaji has featured
on the Opra Winfrey show, in which she was described as the Julia
Roberts of Africa.
These men and women live in good neigbourhoods
such as Lekki and Omole Estate. The popularity they have earned in
Nollywood has also brought them money through other sources such as
product endorsement. Like their colleagues in Hollywood, they are also
getting paid for being product ambassadors. They have become brands and
the money keeps coming from sources other than acting
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